Blame Drew’s Marketing

Cancer ribbon colors and their meanings form a global visual language for awareness, solidarity, and advocacy — each color tied to a specific cancer type and the organizations that champion patients and families affected by it. The pink ribbon for breast cancer is the most recognized, but dozens of distinct ribbon colors exist, each carrying […]

Cancer is one of the leading health concerns for women in midlife, yet many of the most common types are highly treatable when caught early. This guide breaks down what the statistics actually show about cancer risk for women — particularly between the ages of 40 and 55 — why early screening — from Pap

Stage 4 liver cancer means the cancer has spread beyond the liver to distant organs or lymph nodes, making curative surgery no longer an option. Most cases are hepatocellular carcinoma (HCC), the most common primary liver cancer in adults, where the alpha-fetoprotein (AFP) tumor marker and Child-Pugh score help guide prognosis. Prognosis is serious, but

Skin cancer is the most common cancer in the United States, affecting approximately 1 in 5 Americans during their lifetime, according to the Skin Cancer Foundation. It is also one of the most preventable and, when caught early, one of the most treatable. This guide explains the three main types of skin cancer, how ultraviolet

A dysplastic nevus — also called a Clark nevus or atypical mole — is not skin cancer, but it carries a measurably higher melanoma risk than an ordinary mole, which is why dermatologists often monitor them with dermoscopy and the ABCDE criteria. The NCI classifies dysplastic nevi as precursor lesions that carry a 6–10× elevated

Marketing in healthcare is tricky. You’re selling hope, but your product is surgery. You’re offering care, but you’re competing for clicks. And if you’re not careful, your message stops sounding human and starts sounding like every other beige billboard on the highway.This isn’t a rant — it’s a reminder: you can grow your clinic and

Let’s start with the riddle:What gets more visibility than your clinic, isn’t even trying to sell anything, and was written in under 280 characters? Right. A sarcastic tweet from a guy with cancer. Back in 2009, I told the world to blame my cancer for everything.And they did.Parking tickets? Cancer’s fault.Lost socks? Blame the tumor.Taco

Google Ads for Healthcare: Where Most Clinics Get It Wrong Let’s be clear: nobody clicks a Google ad about cancer treatments because they’re bored. They click because they’re afraid, uncertain, or hoping there’s one clinic out there that won’t make them feel like a spreadsheet with insurance. And yet—most healthcare Google Ads campaigns? They’re tragic.

In 2009, I opened Twitter and told the world to blame my cancer.Someone lost their job? Blame my cancer.Got a parking ticket? Cancer’s fault.Stubbed your toe on the coffee table? Probably chemo-related. One tweet. That’s all it took. It was sarcastic. It was sad. It was real.And then it exploded.Thousands of tweets.Mentions in the press.Corporate

This Clinic’s Marketing Strategy Gave Me Flashbacks to Chemo Back in 2009, we blamed my cancer for everything.The Phillies losing? Blame my cancer.Slow Wi-Fi? Cancer’s fault.Someone forgot their password for the third time that day? You already know. The #BlameDrewsCancer campaign gave people something to yell at—something to laugh at—while I was battling the very