Let’s start with the riddle:What gets more visibility than your clinic, isn’t even trying to sell anything, and was written in under 280 characters? Right. A sarcastic tweet from a guy with cancer. Back in 2009, I told the world to blame my cancer for everything.And they did.Parking tickets? Cancer’s fault.Lost socks? Blame the tumor.Taco […]

Google Ads for Healthcare: Where Most Clinics Get It Wrong Let’s be clear: nobody clicks a Google ad about cancer treatments because they’re bored. They click because they’re afraid, uncertain, or hoping there’s one clinic out there that won’t make them feel like a spreadsheet with insurance. And yet—most healthcare Google Ads campaigns? They’re tragic.

In 2009, I opened Twitter and told the world to blame my cancer.Someone lost their job? Blame my cancer.Got a parking ticket? Cancer’s fault.Stubbed your toe on the coffee table? Probably chemo-related. One tweet. That’s all it took. It was sarcastic. It was sad. It was real.And then it exploded.Thousands of tweets.Mentions in the press.Corporate

This Clinic’s Marketing Strategy Gave Me Flashbacks to Chemo Back in 2009, we blamed my cancer for everything.The Phillies losing? Blame my cancer.Slow Wi-Fi? Cancer’s fault.Someone forgot their password for the third time that day? You already know. The #BlameDrewsCancer campaign gave people something to yell at—something to laugh at—while I was battling the very